Thessa Nolte Projectmanagement / Brand Related Matters

BRAND (related) MATTERS

Nicolaas Maesstraat 24hs

1071RA Amsterdam

 

#: +31 (6) 5111 6638

@: thessa@brandrelatedmatters.nl

Brand Related Matters is an independent communication consultancy in advertising and branding. With nearly twenty years of experience Brand Related Matters has worked for many brands on their strategic development as well as all phases involved in re-branding up to brand activation. Always aimed at keeping brands relevant in continuously changing markets.

 

If you need a new and fresh look at your brand identity, brand activation or other strategic projects, we’d love to hear from you. Let’s get together and establish how Brand Related Matters can help you realize your goals.

 

From Brand Related Matters you can expect efficiently and smoothly run projects, lots of energy and a down to earth approach. Let's talk!

 

Check out some of my previous projects listed below or get in touch anytime at thessa@brandrelatedmatters.nl

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CV

BRAND (related) MATTERS

CV

DEMB – Douwe Egberts Professional

Sr. International Brand Manager & Project Lead Bourne

 

As a Brand Team member co-responsible for the implementation of rebranding the total Douwe Egberts Professional coffee & tea portfolio. This includes packaging design, brand identity, branding machine, cross-selling, new DEP website and other OOH communication materials.

 

In addition, as Project Lead Bourne responsible for the overall packaging redesign and implementation of all OOH product categories.

 

From September 2013 part-time maternity leave replacement of the International Marketing Manager.

Inzicht Communicatie

Operations / Project Management / Office Management

 

For this Strategic Communications Consultancy Agency I did the review of the existing organization and developed the optimization of the office processes including introduction and implementation of the new routings/work methods. Also the  selection and coaching of new employees within the organization.

 

As account director involved in the pitch for Simavi and the SAN nominated campaign for Syntrus Achmea.

 

Furthermore worked on campaigns for the Cafitesse Awards & Ceremony and roll-out support of the  Cafitesse Excellence concept.

Rabobank Connect

Communication Project Manager

 

The Rabobank Connect business unit supported other Rabobank offices in their search for interim, flexible and qualified employees with expertise in areas as Business management, Insurance and Private Banking.

 

Our challenge was the market situation: a high demand for and a shortage of qualified candidates. Ambitious targets were set for wave 2: extend the talent pool from 150 to 270 in only 7 months. We did manage that and more!

 

Innovative and inspiring means were developed: a full online recruitment campaign, events a la X factor, spectaculars for fairs, campus visits via summer tour busses and so on.

...And more

Brand Related Projects that Matter

As a seasoned account/project manager with over 10 years of experience working for leading advertising agencies, I chose to go independent in 1998. By doing so, new opportunities were driving my business by working on the development of new product & service concepts.  The projects that I have done over the past years were for clients as shown on the left.

 

Experience with brands and their propositions: Rabobank Connect, Douwe Egberts Professional, D.E, Piazza d’Oro, Nederlandse Staatsloterij,  Voordeelurenkaart, KPN business, Digital TV KPN, ING private banking, Praxis, Achmea and Simavi.

 

Both online and offline - brands flourish with a solid brand strategy, -management and -activation. Areas that I have worked in with great passion and results.

CV

Below a listing of some of my recent projects. If you would like to discuss your upcoming projects, send me your details and I’m happy to send you my full curriculum vitae.

Various projects for Douwe Egberts Professional

Sr. International Brand Manager

As a Brand Team member co-responsible for the implementation of rebranding the total Douwe Egberts Professional coffee & tea portfolio.

Interim International Marketing Manager Professional out of home

Project Lead Bourne

International responsible for development and implementation of packaging design, brand identity, branding machine, cross-selling, new DEP website and other OOH communication materials. And for implementation of all OOH product categories.

Inzicht Communicatie

(Strategic Communications Consultancy Agency)

Operations / Project Management / Office Management

Review of the existing organization and optimization of the office processes including introduction and implementation of the new routings / work methods. Selection and coaching of new employees within the organization. As account director involved in pitches for Simavi and the SAN nominated campaign for Syntrus Achmea.

Sara Lee

Sr. International Brand Manager

Responsible for developing and implementing the new Douwe Egberts design in the Mona Lisa (rebranding) project. Development of internal and external activation campaigns, marketing communications tools and other projects.

Rabobank Nederland

As Communication Projectmanager responsible for the employer branding and recruitment campaign of the Rabobank Connect department: a.o. communication development, managing media and advertising agencies, implementation and monitoring campaigns, organisation of fairs.

Project Dibzz

Partner / Project Manager

Concept development for an online news platform. Tasks include: strategy, product development / definition and project management.

References:

> Julian Stevense, owner Inzicht Communicatie Amsterdam

> Norma Keur, International Marketing Manager D.E Professional

> Haluk Terzioglu, Global VP Marketing & Innovation D.E Professional

> Carolijn Michels, owner At-Heart Communication

> Siebelien Defesche, Owner at Kazoi! Consultancy

CONTACT

Nicolaas Maesstraat 24hs

1071 RA Amsterdam

 

+31 (0)6 5111 6638

thessa@brandrelatedmatters.nl

GIVE ME A CALL OR SEND ME AN E-MAIL AND I'LL GET IN TOUCH WITH YOU!

by ROUBION CONCEPTS